CLIENT

Empower One

• Naming
• Identity Design
• Monthly Donor Community
• Brand Strategy
• Storytelling
• Campaign Strategy & Design
• Animation

We worked alongside Empower One to develop a name and brand that invites the U.S. church to help empower local church planters in North East Africa.

We love the challenge of giving donors a front-row seat to what’s unfolding halfway around the world—and the endless creative possibilities to transport them there.

In all, we designed a comprehensive visual identity, helped launch a monthly giving community, and built a robust media library intended to help share their story and empower more leaders, for years to come.

WHEN WAR CHANGES YOUR NAME

After a 23-year civil war Sudan split into two countries, which meant “Empower Sudan” was no longer inclusive of the communities the organization served.

Together, we dug deep and landed on a mission-driven name, “Empower One”.

The shift allowed Empower to maximize existing brand equity and created momentum to connect partners with the heart of their mission—one person, community and nation at a time.

IT TAKES A VILLAGE, SO WHY NOT BUILD ONE?

Traditional fundraising is exhausting. So why not build sustainability into your approach?

We worked with Empower One to build “The Village”, a community of courageous monthly donors who believe where you live shouldn’t determine whether you have the opportunity to choose Jesus.

Monthly donors get to stay connected through tailored messaging and a story-driven ongoing communication strategy.

Mockup image of a woman using laptop with blank screen on wooden | Honeystreet

EQUIPPING THE NEXT GENERATION TO LEAD

When war returned to their doorstep, Empower One recognized a unique opportunity to reach more people than ever.

We jumped in to help them develop “The Unlikely”, a campaign rooted in biblical narrative to engage partners who would commit above and beyond over the next three years.