Campfire™
by Honeystreet
These insights inform your next steps. We take what we heard and help you chart a course of next steps that to move you toward your goals.
Organizations
Creative Teams
Marketing Directors
Together, we’ll talk through your current brand direction, your goals and values.
We’ll identify brand touch-points and develop engaging call to actions for your audience. We’ll also explore what success and failure look like for your brand to help you find a way forward.
About two weeks after Campfire, you’ll receive:
Campfire Insights
We compile all of your thoughts and notes and pull out the overarching themes and connecting thread. We put all of these things into a document that will help you better understand your brand and guide brand strategy.
Proposed Brand Strategies
Through the perspective gained in Campfire we’ll provide you with recommended next-step strategies.
Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.
Prep
Campfire: 6 hours
Refinement: 2 Weeks
Follow Up: 1 hour
Discover Insights
Dive into your brand and sort out the meaning behind the hard work you pour into your organization.
Create Consistency
Transform your vision into a sharable message that resonates with your audience.
Make a Plan
We’ll craft a practical plan that you’re excited to execute because you believe in it.
FAQs
Why Campfire?
Over the years many organizations have approached our studio asking for individual marketing pieces. Maybe they needed a website, a logo, or a simple style guide? But what we realized along the way is that many of these pieces didn’t work to contribute to a strategy.
Pieces often ended up being used for a standalone instance – which is sometimes fine, but only goes so far. We saw the potential to help organizations think strategically and started asking more big picture questions about their brand as a whole, where they want it to be and how they plan to get it there. This mindset led us to create Campfire as a starting point for our new clients and an energizer for many of our existing relationships.
We’ve found that working in this intersection of strategy and creativity has made a world of difference in our work as well as our client’s return on investment.
What does it cost?
The cost for the consultation, strategy and insights is $3,000. Also, Campfire works best when done in person, so whether we come to you or you come to Kansas City, there may be some travel costs as well.
Who should I bring?
Campfire is intended for key decision makers who inherently understand the vision of your business or organization. Too many attendees can make it challenging to make progress and may result in not being the best use of everyone’s time. However, for some small teams it can be appropriate to include everyone. Not sure what’s best for your team? Just ask, we’ll help you navigate who it’s best to extend your invitation too.
Why two days?
Is two days enough?
It’s easy to get lost in the philosophical background of why we do what we do. Campfire isn’t a time to determine your vision. You already know your vision and just need direction and a push to take huge steps to achieve it. Through a series of intentional questions and conversations we’ve found that most Campfire participants are able to clearly communicate (in a matter of hours) where they want to be. We in turn provide a roadmap to get there.
What do I need to bring?
Feel free to bring any marketing or communication examples. We’ll provide water (or coffee) to keep you hydrated and the materials to guide you.
What about my budget?
Knowing your marketing/communications budget for the year allows us to create the best proposed brand strategies out of Campfire. It tells us what you can realistically accomplish over the next year and helps us identify where to focus your efforts.