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HONEYSTREET INCORPORATED    |    BRANDING, GRAPHIC DESIGN & ANIMATION    |    ESTD. 2004    |    KANSAS CITY, USA



They’ve never heard the name of Jesus—
because no one has told them.

 

WHEN WAR CHANGES YOUR NAME

After a 23-year civil war Sudan split into two countries, which meant “Empower Sudan” was no longer inclusive of the communities the organization served.

Together, we dug deep and landed on a mission-driven name, “Empower One”.

The shift allowed Empower to maximize existing brand equity and created momentum to connect partners with the heart of their mission—one person, community and nation at a time. 

BRANDING FROM THE INSIDE OUT

Changing the way you look, doesn’t change how you act. This is why authentic branding is born out of your culture—a reflection of who you are and where you’re headed. 

We helped Empower One develop a forward-focused brand including a comprehensive visual identity, compelling brand messaging, website redesign and media that moves people into action.

Speaking of calling people to action… we also used the momentum of their re-brand to launch a monthly donor community. 

IT TAKES A VILLAGE, SO WHY NOT BUILD ONE?

Traditional fundraising is exhausting. So why not build sustainability into your approach?

We worked with Empower One to build “The Village”, a community of courageous monthly donors who believe where you live shouldn’t determine whether you have the opportunity to choose Jesus. 

Monthly donors get to stay connected through tailored messaging and a story-driven ongoing communication strategy. 

EQUIPPING THE NEXT GENERATION TO LEAD

When war returned to their doorstep, Empower One recognized a unique opportunity to reach more people than ever.

We jumped in to help them develop “The Unlikely”, a campaign rooted in biblical narrative to engage partners who would commit above and beyond over the next three years.

Through the school of church planting, God is raising up a new generation…

I am excited to see God raising up men who are willing to abide in Him, die to self and carry the cross daily. 

MOSES OWILLI, ACADEMIC DEAN

 COLLABORATORS

Derek Dighton: Brand Identity Design, Creative Direction & Animation

Starla Koehler: Art Direction, Field Production & Media Direction

Liz Bell: Production Design, Field Assistant

Jordan Snowzell: Field Photography & Video

Matt Engelking: Video Editor

CLIENT

Empower One

• Naming
• Identity Design
• Monthly Donor Community
• Brand Strategy
• Storytelling
• Campaign Strategy & Design
• Animation

We worked alongside Empower One to develop a brand with compelling messaging that calls local churches in the U.S. to act as catalysts for the gospel movement in North East Africa.

We love the challenge of giving donors a front-row seat to what’s unfolding halfway around the globe—and the endless creative possibilities to transport them there.

Together, we built a comprehensive brand, monthly giving community, and robust media library, empowering this generation of leaders and the next.

WANT TO KNOW OUR #1 TIP FOR STORYTELLING?

Make it a priority.

Well organized, quality media can be repackaged to serve you hundreds of ways in the future. By investing time and budget into building a quality media library—you’re making one of the smartest stewardship moves you can as an organization leader.